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Brand Strategy: More Than Aesthetics
It can be tempting to create a visual brand simply based on a favorite color or a unique design concept but if that concept or color holds no meaning against your brand values it’s time to go back to the drawing board.
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It can be tempting to create a visual brand simply based on a favorite color or a unique design concept but if that concept or color holds no meaning against your brand values it’s time to go back to the drawing board.