It can be tempting to create a visual brand simply based on a favorite color or a unique design concept but if that concept or color holds no meaning against your brand values it’s time to go back to the drawing board.

Your brand identity should act as communication to your audience reaffirming your values for them and reminding them of why they enjoy and trust you.

If you’ve labeled yourself “uncreative” it can be difficult to see past that and make artistic decisions for your brand and your brand identity.